Florida Governor Ron DeSantis’ deepening feud with Walt Disney World is testing the limits of his combative leadership style while sending an unmistakable message to his rivals that virtually nothing is off limits as he plots his political future.

The 43-year-old Republican has repeatedly demonstrated an acute willingness to fight over the course of his decades-long political career. He has turned against former aides and rejected the GOP Legislature’s rewrite of congressional maps, forcing lawmakers to accept a version more to his liking and prompting voting rights groups to sue.

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He’s also leaned into simmering tensions with Donald Trump, which is notable for someone seeking to lead a party where loyalty to the former president is a requirement.

But DeSantis’ decision to punish Disney World, one of the world’s most popular tourist destinations and one of Florida’s biggest private employers, took his fighter mentality to a new level.

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In retribution for Disney’s criticism of a new state law condemned by critics as “Don’t Say Gay,” DeSantis signed legislation on Friday stripping the theme park of a decades-old special agreement that allowed it to govern itself.

To critics, including some in his own party, such a raw exercise of power suggests DeSantis is operating with a sense of invincibility that could come back to haunt him.

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Others see an ambitious politician emboldened by strong support in his state and a mountain of campaign cash grabbing an opportunity to further stoke the nation’s culture wars, turning himself into a hero among Republican voters in the process.

“When you listen to Ron DeSantis, it’s righteous indignation: ‘Here’s why you’re wrong and here’s why I’m right,'” said Florida Rep. Blaise Ingoglia, a former state GOP chairman.

DeSantis is up for reelection in November. But in the wake of his scrap with Disney, he will introduce himself to a key group of presidential primary voters this week when he campaigns for Nevada Senate candidate Adam Laxalt.

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The appearance marks his first of the year in a state featured prominently on the presidential calendar, although DeSantis aides insist it is simply a trip to help out a longtime friend.

Disney drew DeSantis’ wrath for opposing a new state law that bars instruction on sexual orientation and gender identity in kindergarten through third grade.

The DeSantis-backed bill has been condemned by LGBTQ activists nationwide as homophobic, although the measure, like others dealing with transgender athletes and racial history in schools, has emerged as a core piece of the GOP’s political strategy.

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The Disney legislation, which does not take effect until June 2023, could cause massive economic fallout for the company, the surrounding communities and the millions who visit the Orlando amusement park every year.

There are risks to DeSantis’ embrace of the legislation, particularly if his antagonism towards Disney threatens the GOP’s standing with independents and women, who could play crucial roles in the fall campaign. Jenna Ellis, a former Trump administration attorney, called the DeSantis-backed legislation “vengeful.”

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Democrats who are facing a tough election year are eager to highlight DeSantis’ moves as a way to portray the GOP as a party of extremists.

In an interview, Democratic National Committee Chairman Jaime Harrison described DeSantis’ attack on Disney as a continuation of a “divisive agenda” geared toward booking interviews on conservative media at the expense of his constituents.