International cosmetics company Ulta Beauty has come under fire for sending out a promotional email unintentionally alluding to fashion designer Kate Spade’s suicide.

On Sunday, the cosmetics mega company sent out an email for a Kate Spade perfume with a message to customers that read, “Come hang with Kate Spade,” alongside a sale for its beauty products.

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Spade died by hanging in 2018 at the age of 55. At the time of her death, her family said that she’d been dealing with depression and anxiety. The designer was found dead at her NYC apartment by her housekeeper. She left a suicide note behind, in which she reportedly addressed her daughter, telling the 13-year-old it wasn’t her fault.

“She was actively seeking help and working closely with her doctors to treat her disease, one that takes far too many lives,” her husband, Andy Spade, wrote in 2018.

Several social media users took to Twitter to slam Ulta Beauty.

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“I cannot believe I got this email today,” one Twitter user wrote. “Is this some kind of sick joke? How insensitive and absolutely tone-deaf. Apparently nobody in marketing at Ulta remembers how Kate Spade died. Disgusting.”

Another said: “Just got this email… this is wrong of Ulta Beauty… Kate Spade committed suicide by hanging herself.”

A third added: “Ulta Beauty corporate probably having a MELTDOWN realizing somebody sent out a promo email with the subject line Come hang with Kate Spade … somebody’s losing their job.”

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Soon after, a representative for Ulta Beauty issued a statement apologizing for the “insensitive subject line.”

“Ulta Beauty recently sent an email featuring Kate Spade New York fragrance with an insensitive subject line and for this, we sincerely apologize. Mental health is a very serious, important issue in this country, and not something we would ever take lightly. We apologize to the Spade family, our Kate Spade New York brand partners and to our guests. Thank you for understanding as we strive to do better,” the statement read, according to TMZ.