In the 1960s, exit polls were developed in an indigenous manner by the Delhi-based Centre for the Study of Developing Societies (CSDS) for the purpose of studying the voting behaviour and attitudes of the voters.

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Though, the first far-reaching media poll surveys started surfacing in the 1980s. Prannoy Roy, co-founder of New Delhi Television (NDTV) teamed up with England's known psephologist David Butler. and their studies resulted into a popular book ‘The Compendium of Indian Elections’, written by Roy, Butler and Ashok Lahiri. 

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Satellite television also accepted the huge prominence of exit polls, since the state-run Doordarshan’s commissioning of a countrywide exit poll was given in 1996 to CSDS.

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