Amazon Quiz: Who is the founder of this company, that started out as a watch brand in 1984?

Options:

Xerxes Desai

Nirupesh Joshi

Gaurav Mehta

Rajesh Gopinathan

Answer: Xerxes Desai

Xerxes Desai, the first managing director of the Titan Company, was born in 1937. 

He graduated from Elphinstone College under Mumbai University and went on to study at Oxford University in England. 

Desai joined Tata Administrative Services in 1961 and worked at several of their companies. In 1986, he founded Titan as a joint venture with J.R.D. Tata with support from the Tamil Nadu Industrial Development Corporation. 

Titan, a then watchmaking brand became one of the world’s leading companies, designing the world’s thinnest watch that was unveiled in 2002. Desai has been credited with playing a very important role in laying the foundation of the company. 

Following the success of Titan, Desai founded Tanishq, a jewelry brand. Although the brand had a slow start, it achieved success after the initial years.

Desai retired in 2002 and was succeeded by his protege Bhaskar Bhat. In 2006, he was awarded a Lifetime Achievement Award by the National Institute of Design. 

Following his retirement, Desai became a part of the Indian Institute for Human Settlements (IIHS) initiative by Indian entrepreneur Nandan Nilekani. 

In 2016, Desai passed away from an illness in Bangalore, at the age of 79. He had been living in Bangalore for the past 30 years. 

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