Ad legend Dan Wieden, who coined Nike’s famous “Just Do It” slogan, died Friday at the age of 77 at his Portland home. 

Wieden formed Wieden + Kennedy with David Kennedy on April 1 1982 in Portland. He stepped away from an everyday role with the company in 2015. Wieden has an estimated net worth of $3 million.

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In a statement, Wieden + Kennedy said, on Sunday:

“We are heartbroken. But even more so, we are overcome with gratitude and love. Thank you Dan, for throwing the doors wide open for people to live up to their full potential. Thank you for your steadfastness, courage, faith and abiding love. Thank you for making this beautiful creative life possible. We will miss you so much.”

Wieden is survived by his wife, Priscilla Bernard, and his children. Wieden and Priscilla got married in 2012, just four years after the death of his first wife, Bonnie Scott. Wieden and Scott were married from 1966 until her death in 2008.

The late ad titan had four children with Scott. Their children are Tami Wiedensmith, Laura Blatner, Cassie Wieden, and Bryan Wieden. Priscilla has three children named Nathan Bernard, Bree Oswill, and Sean Oswill.

Speaking to It’s Nice That in 2015, Wieden spoke about his first marriage and how he credits Scott for creating the “heart and soul” of Wieden + Kennedy.

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After being fired from his job at a paper manufacturer, Wieden went home to Scott, who told him: “Something’ll come up.”

“She gave me what I could not give myself – permission to fail. That’s the heart and soul of this agency. You have to be able to fail if you’re going to do anything with life,” Wieden told It’s Nice That.

His second wife Priscilla is involved in Portland’s creative community. She currently serves on the Board of Directors for Caldera Arts, an organisation the Wieden family created in 1996.