There are two Elon Musks. One is the Tesla and SpaceX CEO, an innovator and entrepreneur who comments on climate change, issues with a dwindling population, and critiques the current political clime. The other is a social media personality whose meme knowledge and sense of humour led him to adopt the title “Lord Edge” which basically translates to edge lord. 

In internet lingo, edgelord refers to a male persona, usually, who becomes extreme and provocative online. 

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Musk brought out his humorous side again, deciding to Rickroll the internet in his latest tweet. 

He shared an image of what looks to be a watercolour of a house with a landscape in the backdrop. 

The caption at the top tells viewers not to tilt their phones to the left and there’s additional text, placed vertically, saying “Told You So”. 

Upon doing exactly what the image caption tells viewers not to do, an image of English singer Rick Astley appears. This is the internet phenomenon called Rickrolling. The meme format has gained extreme popularity, where users are baited with a link or something else which actually disguises Astley’s performance of the 1987 song “Never Gonna Give You Up“. 

The image above is what users usually see when they get Rickrolled, and tilting the image posted by Musk yields the same results. 

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Musk’s latest has drawn appreciative laughter from those familiar with the phenomenon, with some noting they’d been Rickrolled by the man buying Twitter. 

The meme dates back to 2007, and Astley spoke to BBC Radio 2 host Claudia Winkleman about his internet fame due to Rickrolling. “I know it has rekindled some interest in that song, and obviously that haircut”, he said, adding “I can’t explain it to you, it’s really weird. It’s like a double life”, as reported by Yahoo Entertainment.