In an attempt to support Lisa LaFlamme, a senior Canadian TV journalist who many believe was fired due to ageism, Wendy’s Canada redesigned the company’s distinctive emblem.

Her renowned red hair was replaced with gray in the logo.

“Because a [star] is a [star] regardless of hair colour. #LisaLaFlamme #NewProfilePic,” Wendy’s Canada tweeted on Sunday. 

LaFlamme, a 35-year employee of CTV in Canada, posted a video regarding her termination on August 15.

“On June 29, I was informed that Bell Media made a ‘business decision’ to end my contract, bringing to a sudden close to my long career with CTV News,” she said in a video she posted on Twitter. 

“I was blindsided and was still shocked and saddened by Bell Media’s decision,” she added.

In her video, LaFlamme expresses gratitude to the audience while recalling some of her career’s high points in journalism.

She claimed that it “was not my choice” to leave the network.

Thousands of people have liked and watched the video.

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The Globe and Mail reported that LaFlamme was fired for failing to colour her hair and allowing it to turn gray, citing an unnamed CTV employee.

Since then, social media has been swamped with support for LaFlamme.

“We have no control over what stays black and goes gray…Lisa your hair looks gorgeous,” one user tweeted. 

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LaFlamme did not say why she was terminated. Bell Media has not yet released a statement regarding this.

LaFlamme was born to David and Kathleen LaFlamme in Kitchener, Ontario, Canada. Following graduation from the University of Ottawa, she attended St. Mary’s High School.

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In 1989, LaFlamme started her career as a copywriter and script assistant at CTV’s Kitchener affiliate CKCO. In 1997, she changed careers and became an anchor. In the past, he has worked as a parliamentary reporter, a co-host on Canada AM from 2001 to 2003, and a reporter for CTV NEWSNET (now CTV News Channel).