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Rags to riches: Emma Raducanu becomes a millionaire after US Open win

  • British teenage sensation Raducanu won her maiden Grand Slam title at the US Open in September last year
  • Raducanu became the first qualifier in tennis history to win a Grand Slam
  • The win at the US Open fetched her a number of lucrative endorsement deals

Written by:Sudipta
Published: April 17, 2022 04:00:18 London, UK

Emma Raducanu, a 19-year-old British tennis star, had
just £44 in her account before winning her maiden Grand Slam title at the US
Open
last year. But after winning the season-ending Grand Slam title, she
became a millionaire.  She now has £12
million in her account, according to a report by the Daily Mail. In September last year,
Raducanu become the first qualifier in tennis history to win a Grand Slam.

Also Read: Retired tennis star Ashleigh Barty to release a series of children’s books

The US Open win made Raducanu an overnight hero in
Britain for which she got a number of lucrative endorsement deals. Raducanu is
now the leading face of Nike, Dior, Tiffany, Evian, Wilson, Porsche, Vodafone
and British Airways. “Accounts for Emma Raducanu’s company, Harbour 6 limited,
show she had total assets of £55,682 but owed creditors £54,88, leaving her
with around £795,” read the Daily Mail report.

“A further £750 was subtracted as ‘provision for
liabilities’ leaving her with £44. “The accounts show how vertiginous her rise
has been; she’s come from barely making any money to winning £1.8 million in
prize money at the US Open and then signing big-money endorsement deals with
companies including Porsche, Evian and Dior”.

Also Read: Iga Swiatek becomes 1st Polish tennis player to top WTA rankings

However, Raducanu failed to carry forward the momentum
of her US Open win. Critics claimed that endorsement deals overwhelmed Raducanu
which took her focus off the game.

Raducanu rubbished those claims. “Maybe you just see,
on the news or on social media, me signing this or that deal and I feel like
it’s quite misleading because I’m doing five, six hours a day (of training),
I’m at the club for 12 hours a day,” Raducanu told The Telegraph.

Also Read: Carlos Alcaraz beats Casper Ruud, becomes youngest-ever Miami Open champion

“But I throw out one post in the car on the way to
practice and all of a sudden it’s ‘I don’t focus on tennis’. “I think that it
is unfair but it’s something I have learned to deal with and become a bit more
insensitive to the outside noise.

Also Read: Ashleigh Barty retirement: Why did she quit tennis?

“I feel like my days (with sponsors) are pretty
limited. I’m not doing crazy days. I’m doing three, four days every quarter, so
it’s really not that much”.

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