Representation matters: Priyanka Chopra on Victoria’s Secret collab

On being chosen as one of the brand representatives of American lingerie brand Victoria’s Secret, actor Priyanka Chopra Jonas said that “representation matters” and as a “founding partner of #TheVSCollective and advisor to the business this is exactly what I intend to do.” In a major brand overhaul, the luxury lingerie brand abandoned its Angels and replaced them with a group of women, who range from a footballer to a transgender model.

Also read: First is necessary: Tyra Banks on Victoria’s Secret dropping ‘Angels’

Taking to social media, Chopra wrote that it was “incredible” to see the reactions to the announcement. “It’s fuelled me further and I am excited to bring about meaningful change at one of the worlds most iconic brands,” she wrote.

“I’m so proud to be in the company of the Collective of incredible women that will helm this change,” The White Tiger actor added.

Victoria’s Secret has been much criticised for promoting the idea of beauty from a male perspective. It was also criticised for being sexist and promoting the stereotype of feminine beauty.

In a major brand revamp, the company brought on board seven inspirational women, from diverse fields. Other than the Indian actor, the group includes 35-year-old football star Megan Rapinoe, 17-year-old Chinese-American skier Eileen Gu, 29-year-old biracial model Paloma Elsesser, who was the rare size 14 woman on the cover of Vogue.

Also read: How Hillary Clinton ended up on Vogue’s cover in 1998

The lot also includes 21-year-old Sudanese-Australian model Adut Akech, 49-year-old photographer Amanda de Cadenet and 24-year-old Brazilian model Valentina Sampaio, who in 2019 became the first transgender model of the Victoria Secret.