Stephen Curry now the global brand ambassador of cryptocurrency exchange FTX

Following the purchase of an NFT, Bored Ape Yacht Club for $180,000 worth of Ethereum, Stephen Curry has revealed his new role as Global Brand Ambassador and stakeholder for the cryptocurrency trading platform FTX.

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Curry said in a statement, “I’m excited to partner with a company that ‘demystifies’ the crypto space and eliminates the intimidation factor for first-time users,” he further added, “FTX is likeminded when it comes to giving back to the community in meaningful ways and I can’t wait to see what we can achieve together.”

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FTX is a user-friendly centralized exchange that focuses on derivatives and leveraged products and supports the majority of traded cryptocurrencies. The platform has pledged an annual donation to Stephen and Ayesha Curry’s Eat Learn Play Children’s Foundation that works to eradicate childhood hunger, ensure children have access to excellent education and provide safe places for children to play and be creative. In addition to Steph, FTX has secured promotional videos from NFL players Tom Brady and Trevor Lawrence. 

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“After meeting and speaking with Stephen, it was clear that he is a seamless fit for FTX. His tireless commitment to charity alongside a ferocious work ethic to become the greatest in any arena he steps foot in, whether it is basketball, investing or business, perfectly aligns with FTX’s core values. I look forward to working together with Stephen to create a positive impact for those who need it most in the world.” commented CEO of FTX, Sam Bankman-Fried.

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Some of the world’s biggest sportsmen are increasingly finding a method to get paid in bitcoin and partnering with Bitcoin-related businesses. Recently, AC Milan announced a multi-year collaboration with BitMex, becoming their official Bitcoin trading partner and first official sleeve partner. Toronto FC striker Ifunanyachi Achara to send money to his family back home in Nigeria converted a portion of his pro soccer paycheck to Bitcoin in May. As a result of professional athletes’ huge internet following and impact, Bitcoin acceptance is on the rise.