What is NFL’s My Cause My Cleats campaign?

NFL in the 2021 season introduced the My Cause My Cleats campaign. As per the league, it ‘allows players to express their commitment to the causes that are most important to them’. 

Kam Curl of the Washington Commanders, Nahshon Wright of the Dallas Cowboys and several other players announced the causes they are supporting. They will wear customized cleats in honor of causes they have chosen to support. 

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“Our players are passionate supporters of many charitable causes and serve as changemakers in their communities. We are excited to build upon last year’s success and work with our players to expand this unique platform that enables them to raise awareness for causes they support,” NFL Commissioner Roger Goodell said. 

Players will be able to raise money by auctioning their cleats off at NFL auction. The entire amount will be donated to the charity. Fans may bid on game-issued player cleats to help players raise funds for their chosen causes.

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The Denver Broncos are amongst the NFL outfits who will take part in My cause My cleats. 

“Broncos owners, executives and coaches will take part in the league-wide campaign again this season after participating for the first time in 2021,” the team announced.

“Owner Carrie Walton Penner (Child Mind Institute), Owner & CEO Greg Penner (Teach for America), Owner Condoleezza Rice (Boys & Girls Club of America), President Damani Leech (Monterrey Football League), General Manager George Paton (Boys & Girls Club of Metro Denver) and Head Coach Nathaniel Hackett (The USO and Boys & Girls Club of Metro Denver) will all showcase their custom shoes this season,” they added. 

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Los Angeles Rams safety Quentin Lake chose Sickle Cell Disease Foundation for his cause this year. 

“It’s a cause that’s not really well known. I mean, there’s some players in the NFL that have it, not necessarily the disease, obviously, but the trait. It’s not something that really affects them in terms of their playing ability. But it’s just to promote awareness around it, just because, one, it’s not too common, but also, it’s not really promoted. So just wanted to kind of promote awareness around that situation,” Lake told theRams.com.