Apple%20rolls%20out%20privacy%20tracking%20feature%20with%20latest%20iOS%2014%20update

“Apple has rolled out a new privacy feature with the iOS 14 update, which informs users if any application is tracking their activities. This system prompt about the tracking has started appearing for users with the latest version of iOS 14.u00a0. According to reports, the feature ensures that each app will have to seek explicit permission from users to track their activities beyond the use of that particular app.u00a0. Taking to Twitter, Apple CEO Tim Cook, using Facebook as an example, said users have the right to choose which apps are tracking their data and how it is used.u00a0. u201cWe believe users should have the choice over the data that is being collected about them and how itu2019s used. Facebook can continue to track users across apps and websites as before, App Tracking Transparency in iOS 14 will just require that they ask for your permission first.u201d. However, Facebook was particularly critical of the move, taking out a two-page advertisement in US newspapers to criticise the change. It said the new policy will hurt many small businesses as they are dependent on the tracking data to find customers.u00a0. The feature requires app developers to ask for a user’s permission to track them. According to Apple, tracking is the u201cact of linking user or device data collected from your app with user or device data collected from other companiesu2019 apps, websites, or offline properties for targeted advertising or advertising measurement purposes.u201d. Apple has said that developers will have the option to explain to users why it wants to track them, but the final decision will lie with the user.u00a0. Users can see which apps track their data in the u2018Privacyu2019 section of the u2018Settingsu2019 app on their phones, where they can allow or deny tracking permission for individual apps.u00a0. #Apple #Technology #Privacy #Facebooku00a0.”