Taylor Swift graced the world premiere of her concert film, “The Eras Tour,” at The Grove’s AMC Theatre. This event took place a day before its initially scheduled Friday night release in North America. The superstar arrived early, posing for photographs alongside her team and director Sam Wrench before heading inside the theater. Swift’s dedicated fans, who had lined up outside the venue, eagerly greeted her, exchanged friendship bracelets, and sang her hits. The star-studded event also saw the presence of celebrities like Rachel Zegler, Maren Morris, Simu Liu, and Adam Sandler.
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Earlier on the same day, Los Angeles braced for Swift-induced excitement as The Grove, a renowned shopping center, announced the complete closure of its complex for the event. Social media posts displayed The Grove’s iconic cobblestone streets adorned with a vast red carpet surrounding the theater, accompanied by step-and-repeat backdrops showcasing “The Eras Tour” poster. Streets around the venue were blocked off, and there was an increased police presence in the area. The neighboring Original Farmers Market assured its patrons that it remained open for business.
“Taylor Swift: The Eras Tour” is set to open in over 8,000 theaters globally, documenting Swift’s record-breaking tour, which kicked off in March and featured a 44-song setlist spanning her diverse career albums. The concert film boasts a runtime of two hours and 48 minutes, slightly shorter than her typically three-hour-plus live shows. Swift made the exciting announcement that the film would premiere a day early in North America and Canada, with screenings commencing on Thursday night.
Anticipation for “The Eras Tour” is building, with the film expected to set a record for a concert film’s global opening, estimated at $150 million to $200 million. These projections include $100 million to $125 million in North America and an additional $50 million to $75 million from international markets. The film’s advance global ticket sales surpassed the $100 million mark a week ahead of its release, underlining the tremendous enthusiasm of Swift’s fanbase.
