French luxury clothing brand Louis Vuitton on Friday announced K-pop boy band BTS as their new ‘House Ambassador’. In a tweet, the brand praised BTS for their “uplifting messages” and “Positive influence”. 

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“Joining as new House Ambassadors, the world renowned Pop Icons @bts_bighit are recognized for their uplifting messages that impart a positive influence. Louis Vuitton is pleased to welcome members RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook,” the Paris-based company said. 

The boy band members attended the last month’s Grammy awards in custom Louis Vuitton suits. 

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Earlier this week, BTS also collaborated with the global burger chain McDonald’s. The group now promotes products for a range of brands, from clothing, foods and beverages to smartphones.