The first-ever national cinema day will be celebrated on September 3, Saturday, in the US and UK. It is an initiative to bring audiences back to cinemas after the theatres reopened following the Covid 19 lockdown. 

To mark the occasion, several movie theaters across the US are offering huge discounts on movie tickets. It is being reported that tickets will be available for as low $3, which is a significant reduction given the fact that the minimum price for movie tickets in the US is $9. 

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The initiative for discounted ticket prices is being driven by the National Association of Theatre Owners via its non-profit arm the Cinema Foundation. The Vox has reported that close to 3,000 theaters will be taking part in this initiative. Furthermore, all movies in all formats, including 3D, will fall under this offer.

Although the main motive behind the initiative is to promote movie-going as an activity, the organizers also had the Labour Day weekend in mind while planning it. Usually, during this time, the number of moviegoers falls significantly and the National Cinema Day can help bring in numbers to the theaters. 

In the UK, the cross-industry body Cinema First has come forward to organize National Cinema Day. They have been supported by the Film Distributer’s Association and the UK Cinema association. 

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Due to this special initiative, movie lovers in the US will be able to watch movies for £3 across 600 cinema halls across the country. Details of the participating cinema halls can be found on the official website of National Cinema Day. 

Celebrating National Cinema Day is a novel idea that can do wonders for cinema theaters financially. As a result, it is spreading to other countries as well. A case in point would be India, where National Cinema Day will be celebrated on September 16, 2022. 

With OTTs taking over the film industry everywhere, it is a welcome initiative that will help to build a diminishing cinema audience.