A Tanishq jewellery showroom in Gandhidham town of Gujarat’s Kutch district has put up an apology note on its door, apologising to Hindus in the district over the brand’s controversial advertisement, PTI reported.

The handwritten note in Gujarati also condemned the commercial.

“We apologise to the Hindu community of Kutch on the shameful advertisement of Tanishq,” the note read. It was pasted on the showroom’s door on October 12, and has since been removed, police said.

Meanwhile, the store manager and the police have refuted media reports that the showroom was attacked by some people angry with the ad.

“No such attack has taken place,” said Superintendent of Police, Kutch-East, Mayur Patil, PTI reported.

The 43-second ad featured a Muslim family preparing for an upcoming baby shower for their Hindu daughter-in-law. 

The description of the video on YouTube read: “She is married into a family that loves her like their own child. Only for her, they go out of their way to celebrate an occasion that they usually don’t. A beautiful confluence of two different religions, traditions, cultures.”

After facing trolling online, Tanishq pulled up the ad.

Tanishq jewellery brand is a division of Titan company, promoted by the Tata Group in collaboration with the Tamil Nadu Industrial Development Corporation.