Premium content streaming platform Lionsgate Play on
Thursday said it has witnessed ”healthy” growth in India and expanding at a
rapid pace in the country.

Lionsgate Play, which is global content company Starz’s OTT
streaming service in India, has also launched ‘BingePass’ to woo new users to
the platform.

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”Globally, Starz Play is subscribed by over 30 million
users, the India number is a part of that. Our growth in India has been really
healthy and at a rapid pace…we are expecting to reach a wide majority of the
OTT audience through BingePass offer,” Lionsgate South Asia and Networks –
Emerging Markets Asia – Managing Director Rohit Jain told PTI.

The platform – which had launched its services in India in
December last year – has also roped in actress Ananya Panday for a TV
commercial to promote the offer. She will appeal to millennials to explore the
Lionsgate Play app.

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A recent report by
RBSA Advisors had said India’s video OTT market is expected to touch USD 12.5
billion by 2030 from about USD 1.5 billion in 2021, reports PTI.

Jain said the platform has been regularly strengthening its library with
urban, edgy shows and movies exclusively for the audiences.

”We have a
brilliant content library on Lionsgate Play…While the core of our service is
premium content, we were always certain that consumers preferred this in their
languages. We have dubbed many of our popular content in six local languages
like Hindi, Marathi, Tamil, Telugu, Kannada and Bhojpuri,” he stated.

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While English enjoys healthy consumption, the platform has
many takers of Indian languages as well, he added.

”We have 60 originals lined up for next 12 months, from
Direct to Digital releases like The Father, Spiral to returning seasons like
Home Economics.

“Our Indian originals include those made in collaboration
with filmmakers such as Kunal Kohli, Akarsh Khurana and production houses like
EndemolShine India and Jar Pictures. We’re in the process of announcing more
local Indian originals with big stars, but it will take some time,” he noted.