Theme-based merchandise programme of the Indian Space Research Organisation (ISRO) was formally launched on Thursday with the selection of the first batch of nine registered ISRO merchandisers, reports PTI.
Releasing a statement, ISRO said that customised products will create awareness and kindle interest of the students, children and public, in the domain of space science and technology.
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An ‘Announcement of Opportunity’ had been floated in this regard, where interested agencies were invited to apply to become registered ISRO merchandisers, the Bengaluru- headquartered space agency said.
Secretary in the Department of Space and ISRO Chairman, K Sivan, launched the programme virtually and said it makes him happy to see the immense interest of people in the programme.
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“I am certain that the products created from your efforts shall reach nook and corner of the country, including northeast States & Jammu & Kashmir and take the ISRO story among the youth and kids”, he said.
He emphasised that the merchandise programme was a step to create awareness through common products such as toys, Do-it-Yourself kits and T-shirts, among others. Commercial interest is just one benefit, ISRO aims to kindle curiosity and serve as “reminiscence” of ISRO success with the programme.
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He expressed hope that many more creative enterprises would come forward to make use of this opportunity and create diverse products, highlighting ISROs previous and upcoming efforts, in a manner appealing to the younger generation, as we take the space programme “onwards and upwards”.
The registered ISRO merchandisers as on date are Ankur Hobby Centre (Gujarat), Black White Orange Brands Private Ltd (Maharashtra), Indic Inspirations India Private Ltd (Maharashtra), Dhruva Space Private Limited (Telangana), EENGN Private Ltd (Tamil Nadu), Imagic Creatives Private Ltd (Karnataka), Touchstone Enterprises Private Ltd (Karnataka) and Mankutimma Studios Private Ltd (Karnataka) and Specific Impulse Technologies Private Ltd (Punjab).
