The year 2020 has been very serious about virtual reality, and like everything else, fashion and film festivals this year have moved online, too. Amid all the chaotic outbreak, Italian luxury house Gucci has announced its first-ever ‘GucciFest’ that is essentially a fashion and film festival.
It is scheduled to take place from November 16 to November 22, 2020. The virtual fest will be streamed on YouTube and also on GucciFest.com.
As per Gucci’s social media announcements, the festival’s main attraction will be the premiere of ‘Overture Of Something That Never Ended‘, a seven-part series presenting Gucci’s creative director Allesandro Michele’s latest collection.
The series is directed by filmmaker and Oscar nominee Gus Van Sant, along with Michele, starring Italian actress, artist and performer Silvia Calderoni. Each episode will be released every day, during the course of the GucciFest.
The festival programme also includes the screening of short films by “15 emerging young designers with their collections: Ahluwalia, Shanel Campbell, Stefan Cooke, Cormio, Charles De Vilmorin, JordanLuca, Mowalola, Yueqi Qi, Rave Review, Gui Rosa, Rui, Bianca Saunders, Collina Strada, Boramy Viguier, and Gareth Wrighton”, all of whom have been selected by Michele.
Keeping the pandemic in mind, the luxury brand Gucci has implemented health and safety measures compliant with the Italian law for all individuals who will be collaborating with the House and its employees, including testing.