Elon Musk has been the owner of Twitter for a week now and already he has complaints about people leaving his newly acquired social media platform.
“Twitter has had a massive drop in revenue, due to activist groups pressuring advertisers, even though nothing has changed with content moderation and we did everything we could to appease the activists.
Extremely messed up! They’re trying to destroy free speech in America,” Musk wrote on Twitter.
Some advertisers are sceptical of Musk’s announcement that Twitter’s content moderation policy will be looked at. Already, companies like Volkswagen, Pfizer and General Mills have temporarily paused advertising on the platform, according to a Bloomberg report.
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Friday, November 4 brought layoffs as Musk cut 3,700 jobs. The result has been a WARN lawsuit for failure to give proper notice.
A coalition of more than 60 civil rights groups called #StopToxicTwitter has been calling on advertisers to stop buying ad space on the platform in the face of Musk’s layoffs.
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Twitter’s Complaint Hotline Operator, as Musk calls himself, has been instituting several changes at his new company, including the firing of several key executives, the formation of a content moderation council and most recently, changes to Twitter Blue.
Earlier, Musk had floated an idea that Twitter users pay a fee to retain the blue tick next to their profile pictures — a signifier that the account was authentic. The billionaire had suggested that users pay $20 a month to remain verified. After severe backlash from several of Twitter’s power users, including a “F**k that” comment from horror writer Stephen King, Musk reduced the price to $8.
The tech billionaire even got into an online spat with New York Representative Alexandria Ocasio-Cortez after she ridiculed Musk’s idea to charge people to remain verified.