Meta,
the company that owns Facebook, WhatsApp and Instagram, has appointed Sandhya
Devanathan Vice President of Meta India. Devanathan replaces Ajit Mohan who
quit the company to join Snap Inc. Sandhya Devanathan has been with Facebook
since 2016 and will assume her new role in January 2023.

For
Devanathan, Meta CEO Mark Zuckerberg’s brief will be to bring the organisation’s
business and revenue priorities together and serve its partners and clients,
while continuing to support the long term growth of Meta’s business and
commitment to India.

“As
part of her role, Devanathan will spearhead the company’s India charter and
strengthen the strategic relationships with the country’s leading brands, creators,
advertisers, and partners to drive Meta’s revenue growth in key channels in
India,” the company said in a statement.

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Marne
Levine, Chief Business Officer of Meta, said on the appointment that, “India is
at the forefront of digital adoption and many of our top products, such as
Reels and Business Messaging, launched in India first. We are proud to have
launched JioMart on WhatsApp, which is our first end-to-end shopping experience
in India.”

“I’m
pleased to welcome Sandhya as our new leader of India. Sandhya has a proven
track record of scaling businesses, building exceptional and inclusive teams,
driving product innovation and building strong partnerships. We are thrilled to
have her lead Meta’s continued growth in India,” Levine added.

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Sandhya
Devanathan’s appointment as India head comes while Meta is embroiled in a
number of regulatory challenges with the Indian government which is looking to
tighten laws with regard to Big Tech companies.

Devanathan
has around 22 years of experience. An alumna of Delhi’s Faculty of Management
Studies (FMS), Devanathan has had an international career in banking, payments
and technology. At Meta, she has been at the forefront of building out Facebook’s
Singapore and Vietnam businesses.