Michael Jordan & Jeffrey enters Web3 via Solana app to launch HEIR
- Michael Jordan indicated intentions to launch a Solana-based fan engagement app platform
- HEIR is a platform that connects professional athletes with their most enthusiastic admirers
- Jeffrey Jordan will co-lead the business with Jeron Smith and Daniel George
Michael Jordan, six-time NBA champion and Chicago Bulls star, is the latest celebrity to realize the potential of crypto and Web3 technology in connecting sportsmen and entertainers with fans. Jordan indicated intentions to launch a Solana-based fan engagement app platform.
HEIR is a platform that connects professional athletes with their most enthusiastic admirers. It will include an HEIR token generated on the Solana blockchain, as well as NFT assets and community-building features such as allowing fans to join an athlete's limited-capacity "huddle" for special access and rewards.
Michael and his son, Jeffrey Jordan, co-founded parent company HEIR Inc., which has secured $10 million in early capital to launch "culturally-inspired consumer brands rooted in tech and entertainment," according to a press statement.
Jeffrey Jordan will co-lead the business with Jeron Smith, a former Nike brand manager, and marketing expert Daniel George. The HEIR platform is scheduled to become live in 2022.
The $10 million investment was headed by Thrive Capital and included participation from Solana Ventures, Reddit co-founder and Seven Seven Six founder Alexis Ohanian, current Bulls player Lonzo Ball, and New York Knicks Executive Vice President William Wesley.
HEIR is the most recent example of a growing social token and fan interaction movement in the crypto market. Platforms like Rally and Roll let athletes, celebrities, artists, and influencers create their own crypto tokens, which fans can buy to show their support, have access to special bonuses, and perhaps benefit if their popularity rises even higher.
Notable college athletes, like Kayvon Thibodeaux and Jaylen Clark, have just released their own creator tokens on Rally. Meanwhile, NBA star Spencer Dinwiddie, who once tokenized his league contract in order to sell it to fans, funded $7.5 million in July to develop Calaxy, his own social token and engagement platform.
This isn't Michael Jordan's first foray into the crypto world. In March, he joined in a $305 million fundraising round for NBA Top Shotmaker Dapper Labs, and in November, he participated in a $150 million Series C round for Mythical Games, a maker of crypto gaming infrastructure.