Twitter on Monday said that it will label content with Russian state media links in order to prevent disinformation from spreading in light of the country’s ongoing invasion of Ukraine.

The social media giant aims to demote the content algorithmically. The tweets will be labelled with an orange exclamation point, warning users to ‘stay informed’. 

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“Today, we’re adding labels to Tweets that share links to Russian state-affiliated media websites and are taking steps to significantly reduce the circulation of this content on Twitter. We’ll roll out these labels to other state-affiliated media outlets in the coming weeks,” Yoel Ruth, the head of site integrity of Twitter, tweeted. 

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Since Russia’s invasion of Ukraine, Twitter users have shared more than 45,000 tweets per day containing media from Russian state outlets, Roth added. He further said that the new labels is a way to ‘add helpful context’ to conversations on Twitter, in line with its efforts to do the same with tweets related to global elections and the pandemic.

“In addition to the label, we will reduce the visibility and amplification of this content site-wide, no matter who it comes from,” Twitter spokesperson Trenton Kennedy said. 

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“This means that Tweets sharing state media content won’t be amplified — they won’t appear in Top Search and won’t be recommended by Twitter.”

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The micro-blogging company has temporarily paused advertisements in Ukraine and Russia. Twitter said  it is “actively monitoring vulnerable high-profile accounts, including journalists, activists, and government officials and agencies to mitigate any attempts at a targeted takeover or manipulation.”

Along with Twitter, Facebook too removed accounts linked to anti-Ukrainian propaganda campaigns using manipulated images and disinformation, NBC News reported.