It was a big day for Zomato, the food delivery service provider, and they had a field day with it. And joining in on the fun were other brands and businesses, who kept the spirits high with cheeky comments and posts. Zomato initial public offering (IPO) worth ₹ 9,375 crore opened up for subscription on Wednesday.

Deepinder Goyal, the founder of Zomato, set the tone with his 8.38 am tweet. “Just ordered a triple breakfast @zomato. . Stress eating”. His later update said he was feeling better “after the breakfast and all the love”.

Also read: Why Zomato IPO is watershed moment for Indian markets 

Minutes before the IPO launched, Zomato, through its twitter handle, shared its nervousness with its followers with a funny one-liner. “Mereko to aisa dhak dhak horela hai (My heart is pounding),” the food delivery platform posted, taking off from the line in iconic comic film Hera Pheri.

Kotak Securities Ltd. was quick to join in the fun. Cheering for Zomato’s IPO debut, the insurance firm posted, “Chill karo, hamare saath subah ki chaIPO (Chill, have the morning tea with us)”. The pun was on Hindi word chai and IPO’.

This was followed by several businesses egging on Zomato and expressing support. Treebo Hotels tweeted, “Sending you some dahi and sugar”, referring to the combination traditionally consumed before any important task.

Home service provider Urban Company also joined in and and wrote, “Abhi toh massage SEBI relax nahi ho paaoge warna abhi bhej dete. (Now, even a massage won’t help, else we would have arranged for it). All the best! Rooting for team Zomato and Deepinder Goyal.”

Several others, while expressing support for Zomato, did not lose the opportunity for some self-promotion. Cash Karo posted, “Don’t worry Zomato. If you need to feel EXXXTRA good, you can always shop via CashKaro and get EXXXTRA Cashback.”

Self-advertisement also came from fitness technology company, GOQii. “Don’t worry Zomato. If heart ki dhak dhak is under 85 bpm then all is well! ” they tweeted, adding “#KeepAWatch on it with the #GOQiiSmartVital and all the best!”

Big Basket, the online grocery store, also pitched in with supportive words and help. “Congratulations on new beginnings, @zomato! We’re here if you ever want to “stock” up. ;)”

Zomato’s public issue window is open till July 16. The share prices are estimated to be in the range of ₹ 72-76. Ahead of Wednesday’s IPO, the anchor portion of the offer was opened on Tuesday and Zomato raked in over Rs 4,196 crore from 186 anchor investors in exchange for 55,21,73,505 equity shares at Rs 76 each, according to data available from stock exchanges.