As the premiere of Barbenheimer draws near, Public Desire’s experts have undertaken a study to determine the movie preferences of global and U.S. moviegoers on July 21. The research aims to identify which film they are more inclined to watch first between Barbie and Oppenheimer.
A search data from Google was examined for both movies – Barbie and Oppenheimer. This study covered 61 countries to analyze which film holds the lead in terms of audience interest and excitement.
The battle between Barbie and Oppenheimer in the United States presents a competitive picture at the state level. According to the state-by-state breakdown by Public Desire, Barbie is leading in 36 states, including California, Florida, and New York. Oppenheimer is not far behind and manages to hold the lead in 14 states, including Texas, which is the second most populous state in the country.
In this search analysis, general search terms like “Barbie movie” and “Oppenheimer movie” were considered. These terms provide insights into the public’s general curiosity about the films. The study also incorporated specific search phrases such as “buy Barbie tickets” and “buy Oppenheimer tickets” to understand which movie audiences are more inclined to watch on the premiere date.
Globally, Barbie has emerged as the clear frontrunner, capturing the spotlight in an impressive 45 countries. Iran stands out as the country where Barbie dominates the search data, with a significant 88% interest compared to a mere 12% for Oppenheimer. Following closely behind are Brazil and Venezuela, with each country showing a strong preference of 74% in favor of Barbie. The data indicates a widespread global anticipation for the “Barbie” movie, making it the preferred choice in the majority of the analyzed countries.
Despite Barbie enjoying a significant advantage in global interest due to its extensive marketing campaigns, Oppenheimer has managed to maintain a strong presence and continues to captivate its audience in various regions. The Christopher Nolan directorial leads the searches in 16 countries. In India, Oppenheimer takes the lead with 76% of searches, while in Canada it holds a significant portion of interest with 54% of searches.
The battle for dominance between Barbie and Oppenheimer becomes even more intriguing in countries where the search volume is nearly evenly divided. In the United Kingdom, Barbie narrowly leads at 51% while Oppenheimer closely follows at 49%.
Similarly, Switzerland and Malaysia present a 50/50 split in search volume, making both films equal contenders for audience attention in these regions. Such close competitions in these countries demonstrate that both films have managed to generate considerable anticipation and curiosity, leading to a neck-and-neck race for viewers’ preferences and interest.
The intense rivalry between these two movies has garnered significant attention and anticipation from audiences worldwide, overshadowing even high-profile releases like Tom Cruise’s Mission Impossible, which premiered on July 12.