A pair of shoes, Nike Air Yeezy 1s, worn by Kanye West, an American rapper and fashion designer, was sold for $1.8 million in an auction, which is triple the previous record for sneakers, said Southeby’s, an American multinational corporation, on Monday. 

It broke the previous record that was held by Nike Air Jordan 1s, which was sold for $615,000 in August 2020 at Christie’s auction.

“The sale marks the highest publicly recorded price for a sneaker sale ever”, said Sotheby’s in a statement. “The sale also marks the first pair of sneakers to top $1 million”.

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The black high-top Yeezys was worn by West during the 2008 Grammy Awards, when he performed “Hey Mama” and “Stronger.”

The sneakers, which were part of a collaboration between Nike and West, were prototypes, with the resulting model not going on sale until April 2009.

The shoes were acquired by RARES, a sneaker investment marketplace that allows users to invest in rare pairs of athletic footwear. Individuals can buy shares in a pair, just as investors buy stock in a company. RARES bought the Air Yeezy 1s through a private sale from sneaker collector Ryan Chang. 

Head of streetwear and new collectibles at Sotheby’s Brahm Wachter said, ” It speaks volumes of Kanye’s legacy as one of the most influential clothing and sneaker designers of our time, and of the Yeezy franchise he has built which has become an industry titan.”

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Before collaborating with West, Nike had named shoes only in honour of famous athletes. The Air Yeezy 1 was released, in limited edition in 2009, followed by the Air Yeezy 2 in 2012. Most Air Yeezy 1s sell for between $2,000 and $4,000, depending on the model.

West initially teamed up with Nike before switching to Adidas to create his own line. Yeezy sneakers generated nearly $ 1.7 billion in revenue in 2020, according to an internal note from UBS bank, reported by Bloomberg.