Actor Priyanka Chopra Jonas along with seven other women have joined Victoria’s Secret as the lingerie brand attempts an image makeover with a focus on women empowerment. The US-based store, which brought sexy lingerie to the masses in the 1970s, has often been criticized for its objectification of women.
The lingerie brand is now ditching its supermodels (or Angels as they were called) and giving a platform to female athletes, activists, and entrepreneurs. The other women who have joined the list are football star Megan Rapinoe and Brazilian transgender model Valentina Sampaio.
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“We are proud to announce an exciting new partnership platform, #TheVSCollective, designed to shape the future of Victoria’s Secret. These extraordinary partners, with their unique backgrounds, interests and passions will collaborate with us to create revolutionary product collections, compelling and inspiring content, new internal associate programs and rally support for causes vital to women,” Victoria’s Secret posted on their Instagram page while introducing the names.
Supermodels such as Kendall Jenner, Gigi Hadid, Lily Aldridge, and Alessandra Ambrosio were some of the names who have walked for the brand in the past.
In 2019, the brand abandoned its famed fashion show in which women parade down the catwalk in barely-there lingerie replete with gems, feathers, and lace.
“When the world was changing, we were too slow to respond. We need to stop being about what men want and to be about what women want,” chief executive Martin Waters said in an interview with the New York Times.
