The trailer for ‘The Lord of the Rings: The Rings of Power’ first aired during the halftime show of the Super Bowl LVI. The ambitious sneak peek shows how Amazon Prime Video plans to bring JRR Tolkien’s vision of Middle Earth to life.
The 60-second teaser is set thousands of years before what the book explores, or what viewers have seen in the Peter Jackson movies. It begins with a yearning line asking “Haven’t you ever wondered what else is out there? There’s wonders in this world beyond our wandering. I can feel it!”
Seemingly, the words are spoken by a harfoot, an ancestor of hobbits. The remaining teaser has a dizzying range of images including a young Galadriel scaling a cliff.
The trailer shows the potential for the series and aims to feed the fan frenzy for fantasy storytelling, which became all the more popular with offerings like ‘Game of Thrones‘.
Accordingly, Amazon has driven promotion for the series nearly nine months before its scheduled debut on September 2. The campaign started with a title reveal where real molten gold was poured into grooved wood. Viewers also got to see 23 character posters focusing on their hands.
The story is set after Morgoth, the evil god, is defeated. However, the location of his general and apprentice, Sauron, remains unknown. Galadriel works to hunt down all remaining members of Morgoth’s army who might be hiding in the shadows.
The upcoming series also promises to show viewers some key characters they might know from Tolkien’s books or Jackson’s films. These include Isildur, who later becomes legendary for severing the one ring from Sauron’s finger during battle. It also promises to show a young Elrond, many years away from becoming the Lord of Rivendell.
Amazon will air new episodes of the show weekly, on Fridays.