Born x Raised is a Los Angeles-based streetwear brand known for its bold, graphic-driven designs and strong connection to the city’s culture and identity. Founded in 2013 by Spanto, the brand seeks to represent and celebrate the raw and authentic aspects of L.A.’s street culture.

The aesthetic of Born x Raised is characterized by its use of provocative imagery, intricate detailing, and references to local neighborhoods and subcultures. The brand often incorporates elements such as tattoos, gang symbolism, and socio-political commentary, reflecting the diverse and complex nature of Los Angeles.

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Beyond its clothing line, Born x Raised has become a cultural movement, using fashion as a means of expressing social and political viewpoints. The brand has collaborated with artists, musicians, and organizations, further amplifying its impact on L.A.’s creative scene.

Who is Alex 2Tone?

Alex 2Tone and his companion Spanto have interpreted their life experiences from the streets of Venice differently over the years in Born x Raised.

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For Alex, this path began with spray paint and a camera, which unlocked a world of opportunities he could previously only watch on television. He began shooting in this manner, collaborating with other individuals that share a spiritual bond with him. Alex now records rad podcasts with Matty Matheson, the king of Canadian junk food, in addition to working on the brand.

The music, graffiti, and strong brotherhood of Venice’s art are responsible for inspiring all of this brilliance.

Alex 2Tone is known for Danny Brown: Radio Song (2012), Steve Aoki & Angger Dimas Feat. Iggy Azalea: Beat Down (2012) and FKi, Iggy Azalea + Diplo: I Think She Ready (2012).