Pop sensation Ariana Grande has enlisted Brandon Creed, founder of Good World Management, as her new manager, following her split from Scooter Braun.

Who is Brandon Creed?

Ariana Grande, the chart-topping pop icon, has secured a new managerial partnership with Brandon Creed, the founder of Good World Management. This move comes after Grande’s departure from Scooter Braun’s SB Projects in August.

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Sources close to the situation reportedly revealed that Grande was drawn to Creed for his profound understanding of her artistic vision, particularly as she delves into both acting and music. The songstress, having been with SB Projects since 2013, seeks a fresh support system to navigate her upcoming projects.

Creed, known for managing talents like Bruno Mars and Lizzo, recently launched Good World Management after parting ways with Irving and Jeffrey Azoff. Ariana Grande becomes Creed’s third major signing, joining the ranks of Mark Ronson, Troye Sivan, and Charli XCX.

Grande’s career boasts an impressive track record with eight charting albums on the Billboard 200, including five No. 1 hits. Her latest album, Positions, debuted at the top in 2020. The artist has notched up a remarkable 73 entries on the Hot 100, with seven No. 1 hits.

The collaboration with Creed signifies a strategic move for Grande, emphasizing her desire to prioritize artistic expression. As the singer teases her seventh studio album on social media, industry figures, including Selena Gomez, Billie Eilish, and SZA, express anticipation for her return.

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Ariana Grande’s recent performance alongside Mariah Carey and her role in the upcoming Wicked film highlight the multifaceted talent Creed is poised to manage in this next chapter of the artist’s career. With her vision set on new musical horizons, Grande and Creed embark on this collaborative journey.