Kanye West has been sued by a photog Michaela Efford in relation to his criticism of Vogue editor Gabriella Karefa-Johnson last year.

Who is Michaela Efford?

London-based fashion photographer Michaela Efford has found herself at the center of a legal battle with renowned rapper Kanye West. Efford, known for her exceptional talent and worldwide following on social media, has filed a lawsuit against West for using one of her photographs without permission in his rant against Vogue editor Gabriella Karefa-Johnson.

Efford’s journey in the world of photography began after she graduated from Reading University in 2016, where she studied a joint honours degree in BA Art & History of Art. Armed with her newfound knowledge and passion, she embarked on a career as a freelance photographer, stylist, and social media manager.

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Starting as a styling assistant, Efford had the opportunity to collaborate with prominent talents such as Daniel Radcliffe, contributing to publications like GQ Brazil and L’Hommes Netherlands. These experiences allowed her to explore different creative avenues and establish connections with various industry professionals, paving the way for her to become a full-time photographer.

She has been interviewed by prestigious media outlets such as BBC Radio 1 and BBC Woman’s Hour, as well as renowned camera brand Canon, who sought her expertise to share photography tips and techniques. With an impressive social media following, Efford has attracted established clients like Bulgari, Ralph Lauren, Next, and River Island, among others.

However, her rise to success has hit a roadblock due to the actions of Kanye West. Efford asserts that West utilized her work without obtaining the necessary rights or consent. The photograph in question was captured by Efford in September, and approximately one week later, West posted it on his social media platforms without any authorization.

According to Efford, this unauthorized use of her photograph has had a detrimental impact on her professional opportunities. By employing her work in his public feud, West has hindered Efford’s ability to market herself and generate income from the snapshot. Consequently, Efford is now seeking unspecified damages from the rapper to compensate for the harm caused by his actions.

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As the legal battle unfolds, the outcome will not only have implications for Efford’s career but also for the broader creative community. The case serves as a reminder to all individuals, including high-profile figures, of the importance of obtaining proper authorization and respecting the rights of artists in an age where content is readily accessible and shareable.