Diwali, the
festival of lights is almost upon us and once again India will unite to
celebrate the festival that symbolizes victory of good over evil. Streets light
up to celebrate Lord Rama’s victory over Ravana and his homecoming to Ayodhya
along with Sita and his brother Lakshman. People take Diwali as an opportunity
to clean their homes, decorate with diyas, rangolis and lights. They take gifts
and sweets It is next to impossible to grab an empty spot in flights, buses or
trains as people rush to reach their homes to be with their families. People
cross seven seas in order to spend precious moments with their loved ones.
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Traditionally,
people use candles and diyas to light up their homes and burst cracker to commemorate
the evening. The word Deepavali can be broken down into two terms, Deep which
signifies light and vali which means a row.
We to the
homes of their loved ones and catch up with one another in an otherwise busy life.
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bring to you
three ads which celebrated the spirit of the festival of lights:
An Amazon
ad celebrated the familial bonds we make far away from home, along the way as
we lead our lives. A mother and son duo drive 50 KM to make a personal delivery
for a special family. The teen son is far from interested in putting so much
effort for delivering one gift, his mother’s insistence leads to a heartwarming
reunion.
Vivo’s Diwali
advert features Kanwaljit Singh as a father of three children who suffers from
the empty nest syndrome. He is forced to live inside a huge house with empty rooms
as moments with his children become limited to video calls. The emotional ad is
powerful enough to bring the viewer to tears.
Realme’s
advertisement shows a young boy grieving the recent loss of his grandfather, a
man he shared a special bond with. He withdraws into himself but his festival ends
on a high note thanks to an unexpected turn of events.
These ads are
a must watch for the emotions they bring out in all of us. While Diwali itself
is on November 4, the festivities are ongoing as people have already lit up
their balconies with colourful lights.
We wish you
a safe and happy Diwali.