The
World of Weddings, a 3-day experiential affair starting from October 23, is
going to be the first ever virtual wedding affair in India. The one-stop-shop
will bring together some of the finest designers of the country including
Masaba Gupta, Archana Kochhar, and Nivedita Sabboo giving insight on wedding trends.

One will also see celebrity stylist  Mohit Rai sharing his idea on wedding market.

According
to the statement, TWOW addresses the wedding woes of the pandemic by giving
consumers direct access to myriad wedding operators and service providers from
the comfort of their homes. 

“In
order to counter the challenges that have befallen in recent times, being
innovative is the need of the hour. Virtual events have become a new normal and
will continue to go through iterations to create an experience like no other.
The inception of The World of Weddings’ concept stems from the very thought of
curating an opportune platform that will not only benefit wedding curators,
designers, associates or industry experts but also probable couples and their
families,” said Manoj Gopalani, Co-Curator of TWOW.

Added
co-curator Neha Seth Arora, “TWOW will fill the void we are currently
experiencing. It is the perfect platform that brings together everyone in the
wedding industry. What sets us apart is the reach of B2B2C.”.

TWOW
will offer a virtual lobby, dedicated auditoriums and immersive galleries that
will showcase design mavens like  jewellery label like Notandas Jewellers. 

The
event will also see the participating of wedding photographers, makeup artists
and wedding planners including Horizon WIE and VV Weddings.