Having being diagnosed with Type 1 diabetes at the age of 13, American singer-songwriter Nick Jonas is no stranger to fingerpricks. In a Dexcom ad, which released during the Super Bowl on Sunday, the singer talked about how we are surrounded by technologies, ranging from delivery drones, self-driving cars to vacuuming robots and the fact that we’ve reached Mars.

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“We have the technology to do this,” he says, right before he turns into an old man, with a snap of a finger, referring to Instagram filters. But, why “people with diabetes are still pricking their fingers? What?” he says.

The advertisement is about Dexcom G6 is an alternative to fingerpricks which helps those with diabetes to monitor their blood glucose level from the comfort of their mobile device.


In a press release, Jonas said that people with diabetes “suffer through painful, antiquated fingerpricks because they don’t know a better way exists,” Hollywood Life reported.

“I truly believe people with diabetes deserve the absolute best care, and that’s really the spirit of my first Super Bowl commercial. It means so much to me to bring this message of awareness and the need for improved CGM access to as many people with diabetes as possible,” he added.

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People with diabetes are at a greater risk of coronavirus-related complications and hence need to practice social distancing strictly. Also, to ensure fans felt less lonely, Jonas partnered with Dexcom that offered fans a chance to watch the Super Bowl with the singer via an augmented reality experience.