Sachin Tendulkar: Why is Master Blaster’s brand value still higher than Virat Kohli, MS Dhoni?
- Sachin Tendulkar scored 34,357 runs in international cricket across three formats
- Even 8 years after his retirement, Tendulkar is still the go-to person in the advertising world
- Tendulkar’s brand value stands at Rs 1000 crore compared to Kohli’s Rs 800 crore, Dhoni's Rs 900 crore
Legendary India cricketer Sachin Tendulkar, the winner of the 2011 World Cup, turned 49 on Sunday. He retired from cricket in 2013 with the record of scoring 34,357 runs across three formats. His tally of 18426 runs in ODIs and 15921 in Tests is still the highest by a batsman in international cricket. And these figures are complemented by his 100 hundreds.
Only Sachin Tendulkar has these numbers, no other international cricketer has ever reached close to his remarkable figures.
In a country like India where numbers have a big say in every walk of life, stylish cricketer Tendulkar became the advertising world’s favourite model to present their products to the cricket crazy customers. Even eight years after his retirement, he enjoys big clout that is still revered. With due respect to Virat Kohli and MS Dhoni who are now regular faces in competitive cricket, brand Tendulkar still sells better than his successors. In 2022, Tendulkar’s brand value reportedly stands at Rs 1000 crore compared to Kohli’s Rs 800 crore and Dhoni's Rs 900 crore.
On social media, Tendulkar has 37.2 million Twitter followers against Kohli's 47.7 million. On Instagram, the Little Master has 34.1 million followers while Kohli is way ahead with 192 million. But that is because Kohli is an active cricketer while Tendulkar retired at a time when social media was yet to see its boom. So, these figures are evidence of the popularity he still enjoys. Dhoni, on the contrary, has 38.1 million Instagram followers.
Tendulkar achieved many firsts as a cricketer when India was trying to break the shackle and present itself as a great prosperous nation to the world. His desert storm in Sharjah, Chennai Test hundred against Pakistan, match-winning knock against Pakistan in the 2003 World Cup or the Sydney double hundred against Australia immortalised his persona in the Indian psyche permanently.
Post-retirement Tendulkar stayed clear of controversies. Staying away from anything which could stir up a row has also protected Tendulkar’s brand value.
Being a dominating batsman with over a thousand runs in almost every cricket playing nation, Tendulkar is Indian cricket's original hero. His rise as a superstar came at a time when the Indian economy was opening up for foreign investment. Indians’ desire to do better in life goes parallel with Tendulkar’s blitzkrieg batting against the world’s top bowlers. Being the star sportsperson of a historic era Tendulkar etched his name in the history books which narrated India’s rapid rise as an economic superpower. Holding a special place in the hearts of Indians, regardless of generations, Tendulkar is still a go-to person for conglomerates.
Cricketers of his era, the likes of Rahul Dravid, Anil Kumble, Sourav Ganguly, current BCCI President, Virender Sehwag, and VVS Laxman, the current head of the National Cricket Academy, are still popular figures in Indian cricket but their brand values are not as high as Tendulkar’s.
In the meantime, Tendulkar’s wise steps to promote himself in top-notch media-friendly events also keep him in limelight as a venerated evergreen celebrity of India.