A 60-year-old labourer from Kerala is making waves online with his swish makeover. 

Mammikka, who hails from Kerala‘s Kozhikode district, traded his faded lungi and shirt for a suit and sunglasses while inquiring about a neighbourhood brand. Pictures from the photo shoot, captured by photographer Shareek Vayalil, have gone viral, with thousands of individuals complimenting the newly-minted model.

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Mammikka owes his newfound fame to photographer Shareek Vayalil. Shareek had taken a photograph of Mammikka and posted it on his Facebook page. The photo went viral for the labourer’s resemblance to actor Vinayakan. 

Soon afterwards, Shareek asked Mammikka to model for a marriage suit company he owned. Before the photo shoot, the 60-year-old underwent a makeover, which was captured in an exceedingly long video that has been watched by thousands of people on Instagram. 

The video has racked up over 23,000 views since being shared last week.

The photographer says that he could think of no one better to model for his company than Mammikka. Photos from the shoot prove he wasn’t wrong. The pictures show Mammikka wearing a classic blazer and trousers, with an iPad in hand. 

While many Instagram users dropped fire emojis in the comments section to show their appreciation, others complimented the labourer-turned-model for taking over a replacement role with aplomb. 

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Mammikka says he would now wish to try modelling alongside his regular job as a daily wage earner.