“Gucci presented a limited-edition collection in partnership with 100 Thieves, a gaming and lifestyle company based in Los Angeles. Only 200 backpacks from the House’s Off The Grid collection are included. The bags are vibrant red in colour and include three functional compartments as well as a circular black leather patch with a silver 100 Thieves symbol. Also Read | Gucci, 100 Thieves collaborate to create 200 backpacks. The backpacks are constructed of recyclable and environmentally sustainable materials. Gucci also released a celebration campaign starring seven of 100 Thieves’ top content creators and two of the brand’s pro players, in addition to the limited-edition capsule. Photos and a promotional film were among the visuals. Guy Aroch, a director-photographer, filmed and directed it at 100 Thieves’ gaming facility. 100 Thieves is a big name in the esports-lifestyle industry, formed in 2017 by gamer Matthew Haag. Netizens had unique reactions to the collab. Take a look for yourself:. Gucci collaborated with numerous esports platforms in 2020 to produce virtual apparel and accessories for avatars, including Tennis Clash, The Sims, Genies, Roblox, Poku00e9mon Go, and Animal Crossing, as well as its own Gucci Arcade, which launched in 2019. On July 19, the bag collection will be accessible only to MY GUCCI account holders. The bag will cost $2500 USD at retail. House said in a statement that the partnership is based on Gucci and 100 Thieves’ similar principles. Both firms are strong proponents of variety and self-expression, emphasising the value of being free to express oneself without being constrained by tradition. #Gucci #Lifestyle #Fashionu00a0.”