Kim Kardashian, US reality TV star and entrepreneur, will supply Team USA with undergarments, loungewear and pyjamas for the Tokyo Olympics and Paralympics, the star announced on Monday.
She announced the collaboration on social media and said the Games were close to her heart. In an Instagram post, she wrote, “Ever since I was 10 years old, I’ve heard every single detail about the Olympics from my stepdad.” She added watching the athletes compete, she understood their dedication and honour being part of the Olympics and representing their country. She wrote that she travelled with her stepdad and family to all different cities for Olympic trials, the Olympics and track meets and she would buy an Olympic t-shirt as a souvenir.
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Kim added that her brand Skims will design official team USA undergarments, pyjamas and lounge wear.
The reality TV star also shared photos of various members of Team USA, including Paralympian Scout Bassett and basketball player A’ja Wilson, wearing her brand.
Kim’s step father, Caitlyn Jenner, who earlier identified as William Bruce Jenner, won a gold medal at the 1976 Olympic Games in Montreal.
In 2019, the brand stirred controversy in Japan, which is hosting the Olympics, for using the name Kimono. It attracted accusations of cultural appropriation, leading to Twitter protests under the hashtag #KimOhNo.
The Tokyo Olympics were scheduled to be held in 2020 but were postponed due to the outbreak of COVID-19 pandemic. This year, the Games will start on July 23 under with COVID restrictions. Japan has allowed 10,000 spectators inside the stadiums and no overseas fans are allowed.
The organisers have also banned alcohol, hugs, cheers and autographs as part of new rules for spectators at the pandemic Games.
Tokyo 2020 president Seiko Hashimoto had said these rules were necessary to keep the Games safe.
