In 2020, the most crucial events on the fashion calendar look like nothing we’ve seen before. The pandemic has forced all the big fashion shows including Lakme Fashion Week (LFW) to go virtual. 

The fashion showcase is going digital for its Winter Festive edition this October. The virtual event will be live for October 21 to 25 on a high-tech virtual platform specially created for LFW.

According to PTI, the interactive virtual venue aims to host “state of the art curated shows” with top technology, e-commerce, engaging digital content, and cyber networking.

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“With the first-ever digital edition, Lakme Fashion Week will be reinvented to continue to enable the business of fashion, create new experiences for audiences, and put the spotlight back on the future of fashion,” Ashwath Swaminathan, Head of Innovations at Lakme said in a statement.

As a response towards the pandemic, which has impacted the fashion industry, LFW plans to support designers and artisans through a Virtual Showroom, connecting buyers and consumers and generating demand for the industry’s growth.

Jaspreet Chandok, Head – Lifestyle Businesses at IMG Reliance said the fashion industry today needs a “conscious new direction” to sustain in the COVID-19 world.

“We hope to create this space for the industry to thrive and flourish. With a digital platform, we will bridge gaps between national and international audiences and buyers while continuing to support and nurture the design community,” the statement further read.