National Burrito Day 2021: How to get free burritos and up to $25,000 in Bitcoin from Chipotle?
National Burrito Day is on April 1 and to celebrate the occasion Chipotle Mexican Grill has announced Tuesday it will give away free burritos and $100,000 in Bitcoin through an interactive game.
The made-up food holiday is held annually on the first Thursday of April.
In a news release, Chipotle said that it is the first US restaurant brand to offer a "cryptocurrency giveaway to consumers" through the "Burritos or Bitcoin" game, which starts Thursday at noon EST and ends at 9 pm.
Chipotle is "claiming to have lost the passcode to its digital wallet and is encouraging its fans to carry out a mock 'chiptocurrency' rescue mission." Each player gets 10 tries to guess a correct six-digit passcode for a chance to win a free burrito or up to $25,000 in Bitcoin.
"National Burrito Day is a huge moment for Chipotle as our fans traditionally flock to our restaurants and digital platforms to order their favourites," Chris Brandt, Chipotle chief marketing officer, said in a statement.
"We're always looking for unique ways to enhance the celebration, and this year, we're giving fans the opportunity to acquire two highly valuable assets: Burritos or Bitcoin."
Even losers might not have to return empty-handed as they can get lucky and win a special offer from Chipotle.
However, no purchase is necessary to enter and the contest is open to legal residents in 50 states and Washington D.C. who are 18 or older.
The entire prize bucket includes: 10,000 fans will win one free burrito, 50 win $500 in Bitcoin and three win $25,000 in Bitcoin.