Elon Musk, the new head of Twitter, informed users on November 8 that usage of the social media platform is currently at an all-time high. In a separate tweet, he expressed his hope that Twitter’s high usage does not cause servers to go down.
Musk wrote, “Twitter usage is at an all-time high lol.” “I just hope the servers don’t melt!” he added.”
Furthermore, according to a company document obtained by The Verge, Twitter’s daily user growth reached “all-time highs” during Elon Musk’s first full week as the platform’s owner. An internal FAQ that was distributed to Twitter’s sales team on November 7 to use in conversations with advertisers asserts that since Musk’s dramatic takeover, Twitter’s monetizable daily user (mDAU) growth has accelerated to more than 20% while “Twitter’s largest market, the US, is growing even more quickly.”
Since the end of the second quarter, when it stopped disclosing financial information as a public company, Twitter has added more than 15 million mDAUs, “crossing the quarter billion mark,” according to the FAQ. These figures suggest that there has not been a significant exodus from the service under Musk’s ownership if they are consistent with metrics Twitter previously reported when it was publicly traded.
Users increased significantly around the world
On November 7, he tweeted that “user numbers have increased significantly around the world” since the announcement of his purchase of Twitter. For the second quarter, Twitter reported 237.8 million mDAUs and a 16.6% annual growth rate.
Users may not be leaving Twitter in great numbers, but advertisers are. Musk claimed that the company has experienced “a massive drop in revenue” as a result of “activist groups pressuring advertisers” in another tweet on November 4.
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Advertisers were initially alarmed by reports of a sharp increase in racist and hateful tweets following his takeover, but Twitter later clarified that the influx was caused by planned “trolling campaigns.” As of November 7, “levels of hate speech remain within historical norms, representing 0.25% to 0.45% of tweets per day among hundreds of millions,” according to the FAQ for advertisers.
