In the course of winning a case involving one of the largest investments Kobe Bryant ever made, Vanessa Bryant disclosed some truly appalling, racially-charged terrible talk.
In 2013, Kobe paid $6 million for a 10% stake in BodyArmor, a sports drink firm. A few years later, the business was purchased by Coca-Cola for an astounding $5.6 BILLION. Kobe supposedly earned $400 million from his investment.
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Molly Carter, the president of Kobe Inc., said Kobe promised her 2% of his share in 2019, six months before the basketball player tragically perished in a helicopter crash. She was exposed as a liar by Kobe, who denied ever making such a promise.
Vanessa took up the matter and not only defended Carter’s lawsuit but also filed a counterclaim saying that Carter had breached the non-disparagement clause in her job contract and the duty of loyalty by disparaging Kobe and his family.
Vanessa claims Carter was given permission to attend an NBA All-Star game while she was employed by the company, and while on the flight she grumbled, “a lot of fancy-ass Black people” were on the plane.
Vanessa won the complaint and her counterclaim, and she was given more than $1.5 million in attorney’s fees once the matter was arbitrated.
Who is Molly Carter?
Molly Carter is a multi-award winning brand architect that has created new campaigns, content, and collaborations for Fortune 100 corporations, athlete brands, and creative development organizations.
Carter, a Chicago native, graduated from DePaul University, where she started working in the sports information division. Together with her husband and two sons, she currently makes her home in Southern California.
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Carter serves as the Chief Marketing Officer at KOBE INC., the umbrella company founded by NBA legend Kobe Bryant to reimagine sports storytelling. She is in charge of Granity Studios, KOBE INC’s wholly-owned multi-media content creation company, as well as the overall strategic direction, global brand management, and licensing of Kobe Bryant’s eponymous brand.
Carter is focused on creating, releasing, and marketing creative content that challenges how sports are perceived as a medium in her work at KOBE INC. Carter developed the marketing strategies and distribution agreements for Granity Studios’ original content across market-leading digital, broadcast, and publishing platforms like ESPN and MacMillan. Carter is an executive producer of “Dear Basketball,” the multi-award-winning movie that won the 2018 Academy Award and the 2018 Annie Award for Best Animated Short.
Most recently, Carter held a number of senior leadership positions for PepsiCo’s Gatorade brand, where she was in charge of influencer marketing, public relations, branded content, digital, social media, and media planning. Under Carter’s direction, two Gatorade global campaigns, “Made in New York: Derek Jeter’s Retirement” and “Sweat it to Get It,” were named the top two most viewed campaigns of the year by AdWeek, with the latter winning the 2015 Grand Clio Sports award for film. Carter also oversaw the commercialization for five different sports nutrition product launches.
Prior to joining Gatorade, Carter created and directed Converse Basketball’s strategic vision, tone, and brand language, which included the introduction and commercialization of NBA All-Star Dwyane Wade’s exclusive footwear and apparel brands.
