Jack Dorsey’s Bluesky started trending on Twitter after Tesla CEO Elon Musk announced the rebranding of Twitter.
Musk recently made the headlines after he hinted that the recognizable blue bird logo would be changed to an X. Musk said that after his acquisition, marketers have been reluctant to use the site again, which led to his decision. The prospective rebranding tries to address Twitter’s difficulties in luring advertisers and might indicate a new course for the business under Musk’s ownership.
Elon Musk has recognized that advertising revenue has fallen drastically and is now only about half of what it was previously. This led to the suggested change in the Twitter logo. Additionally, Twitter’s cash flow has suffered as a result of decreased income and the weight of its heavy debt load. Musk is thinking about changing the platform’s branding in an effort to revive its attraction to advertisers and maybe enhance its financial performance in light of these financial difficulties.
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After the news of Twitter’s rebranding surfaced. Several Twitter users slammed the billionaire for the move, and many voiced their opinions on the platform. One user tweeted, “I wasn’t going to do this, but in light of the latest announcement (looool) I’m also at the same name on Bluesky.”
“One day I’ll get on Bluesky, but I’m skeptical about it ever truly replacing Twitter, oh sorry, I meant “X” 💀” another user tweeted.
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One user wrote, “Yeah this is it guys:) I think I am done with the bird app since it will no longer be the bird app. I will probably get an account when they open Bluesky to public I may find some of you then, but until then if you like to stay in touch DM me for email/ig exchange please!:)”