Since taking over Twitter and instituting changes at the social media company, new owner Elon Musk started a poll asking his followers whether short-video app, Vine, should make a comeback.
Musk polled Twitter users with a simple question, “Bring back Vine?” So far the question has received 1,266,559 votes. There are 20 hours left to go and so far, the voting looks like people are overwhelmingly in favour of bringing back the 6-second video app. 70.9% of users have voted in favour, while 20.1% have voted against.
The tech billionaire’s use of polls on Twitter to make financial decisions has included questions like whether he should sell his 10% stake in Tesla as well as whether Twitter should include an edit button. Earlier this month, Twitter added the edit button for Twitter Blue subscribers.
Vine was founded in 2012 in June. Shortly after, it was acquired that same year by Twitter in October. By 2015, the social media platform had over 200 million active users. The very next year, Twitter announced that it would disable uploading any new content to the site, but viewing and downloading would still work. The next year, Vine was archived but was then officially discontinued in 2019. In addition, the creators of Vine left over disagreements over compensation.
Shortly after the launch of Vine, a similar app by the name of Musical.ly was released in 2014. It allowed users to create short lip-sync videos. By 2017, it had reached over 200 million users. That same year, Chinese tech company ByteDance acquired the platform and merged it into TikTok in 2018.
Musk took control of Twitter on October 27 and promptly fire top executives like CEO Parag Agarwal, Head of Legal, Policy and Trust, Vijaya Gadde, CFO Ned Segal and General Counsel Sean Edgett.