The Deepest Breath, Netflix’s upcoming freediving documentary is making headlines for all the wrong reasons. The streaming giant released the trailer for the documentary just as the world was gripped by the ongoing rescue mission for the missing Titan submarine. The timing couldn’t have been worse, and social media users were quick to criticize Netflix for its insensitivity.

The Titan submarine, operated by OceanGate, embarked on a mission to explore the wreckage of the Titanic. However, during the dive, the submarine lost communication with its support ship, the Polar Prince. As a result, a rescue mission was launched to locate the missing submarine and its crew of five. The search efforts have been expanded with the involvement of additional ships and aircraft, as the urgency to find the submarine grows.

Meanwhile, Netflix released the trailer for The Deepest Breath, a documentary that delves into the life story of Alessia Zecchini, the current world record holder in freediving. The documentary showcases Zecchini’s incredible feats in the world of breath-holding diving. However, the timing of the release has sparked a backlash on social media.

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Social media users criticized Netflix for its poor judgment, questioning why the streaming platform chose to promote a deep-sea-related documentary while a search and rescue operation was underway for the missing submarine. The trailer features scenes of Zecchini diving deep into the ocean and divers being resuscitated after competitions, all accompanied by the sound of heavy breathing.

Many users expressed their disapproval of Netflix’s timing, with comments such as “Probably not the best timing for this” and “The timing of this is the worst.” The insensitivity displayed by Netflix in releasing the trailer during a high-stakes rescue operation was widely condemned.

As the search for the missing Titan submarine continues, concerns are growing about the limited oxygen supply onboard the submersible. Although the submarine was equipped with a 96-hour emergency oxygen supply, there are fears that it could run out by Thursday morning.

Netflix now finds itself facing backlash for its ill-timed promotion of The Deepest Breath amidst the Titan submarine tragedy. The streaming giant is under scrutiny for its lack of sensitivity and poor decision-making.

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As the world awaits news of the missing submarine and its crew, the online community remains critical of Netflix’s choice to prioritize the release of a documentary over showing solidarity and empathy for those involved in the ongoing rescue efforts.