In the midst of Ukraine‘s invasion, a popular dating service is removing both Russia and Belarus. According to various sites, Bumble said on Wednesday that it was ceasing app operations in the two nations as Russia continues its invasion of Ukraine, which began on February 24. The software will be deleted from both the Apple App Store and the Google Play Store in Russia and Belarus, according to the business.
The change was disclosed in a press release outlining the company’s profitability for the fourth quarter and all of 2021. According to the corporation, earnings from Russia, Ukraine, and Belarus accounted for around 2.8% of overall sales.
According to its 2022 forecast, the business expects to earn between $207 and 210 million. However, the business expected that its decision to remove the software from the Apple App Store and the Google Play Store in Russia and Belarus would be financially detrimental. Officials at Bumble estimate that it will cost the dating app $20 million.
Bumble is now placed sixth in the Lifestyle category in the Apple App Store, with a 4.2 rating.
Bumble promotes its date matching tool as “more than an app” on its website. The app was created to “promote honesty, generosity, equality, confidence, and respect at all phases of any relationship,” according to the website.
While the app is most recognised as a dating app, it also serves various other purposes. Bumble Date, Bumble BFF, and Bumble Bizz are all mentioned on their website.
Bumble Date is characterised as a site where users may find dates, and Bumble BFF is for those wishing to develop friendships. Bumble Bizz is intended to be used as a platform where business interactions and networking may take place.
Bumble’s action brings it into line with a slew of other organisations that have either ceased operations or terminated connections in Russia.
Coca-Cola stated in a statement on Monday that it was “suspending its business in Russia.”
Coca-Cola went on to remark that their “hearts are with the people who are suffering horrific consequences as a result of these awful events in Ukraine.”
Also on Monday, McDonald‘s announced that it was stopping service at all of its Russian outlets due to rising pressure. The well-known fast-food corporation stated that it will continue to pay all of its more than 60,00 employees in the country.
While other nations are taking action against Russia, Spotify, the prominent music streaming site, said last week that it will remain in the country.
“We think it’s very necessary to attempt to keep our service functioning in Russia to enable for the global flow of information,” a spokeswoman said in announcing the decision.