Facebook on Monday said that it will “pause” its work on a kids’ version of its photo and video-oriented Instagram app.

But what is yet to clear is just how seriously Facebook is taking the concerns of experts and parents. In a report, the Associated Press said that its decision to merely pause the project suggests it still plans to expose a much younger audience to Instagram, its well-documented harms and possibly the user profiling that feeds Facebook’s targeted ad machine.

That ad machine, of course, has made the company one of the most profitable on the planet.

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Why has Facebook taken this decision?

The company’s move follows an explosive mid-September report by The Wall Street Journal that found Facebook knew from its own research that Instagram was harming some teems, especially girls, leading to mental health and body image problems and in some cases eating disorders and suicidal thoughts.

In public, however, Facebook has consistently played down the app’s negative side and until now has barreled ahead with the kids’ version despite alarms from experts, lawmakers and its own research. It has also relentlessly criticized the Journal article as cherry-picking from Facebook’s research, though it did not dispute the facts. That story, however, was based on internal research leaked by a whistleblower at the company.

It’s likely not a coincidence that on Thursday, a panel of the Senate Commerce Committee will hold a hearing examining the “toxic effects” of Facebook and Instagram on young people. It’s the latest of several hearings to look at whether Big Tech companies are hiding what they know about the harms their products cause.

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Is Instagram for kids cancelled?

Facebook has very specifically not said that it will abandon the project. Instead, Adam Mosseri, the head of Instagram, said in a blog post Monday that the company will use its pause time “to work with parents, experts and policymakers to demonstrate the value and need for this product.”

Consider that Facebook had already said it was working with parents, experts and policymakers back in July when it introduced safety measures for teens on its main Instagram platform. In fact, the company has been “working with” experts and other advisors for another product aimed at children — its Messenger Kids app that launched in late 2017.

Could Facebook still pull the plug?

Fairplay executive director Josh Golin argues that Instagram for Kids may have already sunk beneath the waves. The “pause,”‘ he said, is a good way for Facebook to save face and hope that after a while people will forget about it.

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He acknowledges that his group and other advocates failed to pressure Facebook into canceling its kids’ messaging product, but says Instagram for Kids is different.

What about other social media platforms?

Facebook is not the only tech platform whose products have caused ripples of concern about the well-being of children. And creating kids’ versions in the face of these concerns is a popular response.

After getting in trouble with U.S. regulators for violating children’s privacy rules, for instance, TikTok created a “limited, separate app experience” for users who are under 13. They can’t share videos, comment on other people’s videos or message people. But as with any other app, if kids enter a fake birthdate when they register with the app, they can get around that provision.

YouTube has a kids version too. Lawmakers earlier this year called it a “wasteland of vapid consumerist content” and launched an investigation that’s still ongoing.