Residents of an Austrian village will ring in the new year under a new name — Fugging — after ridicule, especially on social media, became too much to bear.

They finally grew weary of Fucking.

Minutes from a municipal council meeting published Thursday showed that the village of some 100 souls 350 kilometres (215 miles) east of Vienna will be named Fugging from January 1, 2021.

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Increasing numbers of English-speaking tourists have made a point of stopping in to snap pictures of themselves by the signpost at the entrance to the village, sometimes striking lascivious poses for posting on social media.

Finally, a majority of the villagers, and not just those who live near the signpost, decided they had enough.