Thousands of Starbucks workers went on strike on Red Cup Day.

On what they claim to be their greatest ever single-day strike, members of the Starbucks Workers Union are demonstrating in front of more than a hundred locations throughout the nation. The strike occurs on Red Cup Day when the large coffee company distributes limited-edition holiday reusable cups. It’s one of the coffee company’s most profitable days of the year.

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What is Red Cup Day?

With its annual Red Cup Day, Starbucks is welcoming the Christmas season.

On November 17, the coffee giant will give away free, limited-edition red reusable cups to consumers who order a handcrafted holiday or fall beverage at participating US locations. 50% recyclable materials were used to create the red cup this year.

Starbucks’ free red cup arrives in the wake of the company’s holiday menu, which marks the 25th anniversary of the company’s holiday cups and the 20th anniversary of its signature Peppermint Mocha drink.

“You can help reduce single-use cup waste by bringing your clean reusable cup into any US Starbucks store to receive a $.10 discount on your beverage, plus 25 bonus stars for Starbucks Rewards members who use the Starbucks app,” the coffee chain advised.

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Drinks can be ordered via the chain’s app for delivery, in-store, drive-thru, or curbside service. Qualifying beverages include the Peppermint Mocha, Caramel Brulée Latte, Chestnut Praline Latte, Toasted White Chocolate Mocha, Irish Cream Cold Brew, and the nondairy Iced Sugar Cookie Almondmilk Latte.

Ordering a fall beverage — Apple Crisp Oatmilk Macchiato, Pumpkin Cream Cold Brew, or Pumpkin Spice Latte — will also score you a free cup on Thursday.