Multimedia giant Facebook is planning to rebrand itself with a new name soon, reported news agency Reuters. According to the report published in The Verge, the platform’s Chief Executive Officer Mark Zuckerberg plans to talk about the name change at the company’s annual Connect conference on October 28, but it could be unveiled sooner.
While changing names, logos and campaigns is nothing new for brands and is an actively adopted trick to transform the image and perception of a company, Facebook’s reported move comes at a time when it is facing keen scrutiny by the US government over its business practices.
While we wait for Facebook’s renaming, here’s a look at other firms that have been rebranded over the years.
Multimedia sharing app Instagram – which operates under parent company Facebook – changed its logo in 2016, compelling users to think that there was a new app made on their phones.
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Subway
After a drop in sales in 2015 following the arrest of longtime Subway spokesperson Jared Fogle, the fast food chain decided to go for a rebrand without changing the essence of the franchise. The logo retained much of its same look and feel but lost its italic slant making for a stronger first impression. The arrows were still part of the logo.
Taco Bell
Taco Bell decided to rebrand itself after 20 years of advent by changing their logo. The new logo, created collaboratively by Taco Bell’s internal design team, expresses their new restaurant strategy: one size doesn’t fit all.
The rebranding is a part of the franchise’s plans to become a $15 billion brand by 2022 and add 2,000 restaurants globally.
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Pandora
Music streaming platform Pandora, which has been in the business since 2000, decided to finally rebrand itself in 2016 after increasing pressure from competitors like Spotify.
A refreshed look and a new subscription service was at the centre of the revamp that the company hoped would be one of the most important rebrandings of the year.
